History in the making

HEATHROW. Changing attitudes. Unlike the renowned construction debacles of Wembley Stadium, The Euro Tunnel, The Millennium Dome and the Jubilee Line, Heathrow recognised the vital need to position the then new Terminal 5 development way beyond just another construction project. By drawing parallels with icons of human achievement, the integrated campaign harnessed the power of pride to personally connect with a diverse, mercenary and very cynical workforce. The opportunity to be associated with making history proved to be a no brainer when it opened it’s doors on budget and bang on target

John MasonHistory in the making